Torani Opens Doors To An Immersive Experience For Brides

Brides-to-be, if a dedicated wedding shopping trip is on the cards, we’ve got just the destination you need to add to your list. Decked with memorabilia that has inspired the beautiful creations of Torani, their second address in Khan Market, Delhi is a real treat. It houses their nostalgic occasion wear that you can wear for your first festivals as a newly-wed.



What To Expect

Enter the world of Torani, a quiet luxury brand that will make you fall in love with its simplicity here. From romantic poems pressed with flowers to details that pay homage to their founder’s heritage, the store offers an immersive experience of the brand’s essence. The interiors of this grand space reflect the brand’s unique aesthetic that has catered to the likes to hundreds of brides.

On the launch of the new store, Karan Torani shared “I, as an artist have always believed in valuing and savouring physical memories. Hence creating this space was extremely special. It's not just a retail store. It's a window into my soul and world. The world of Torani - where you can touch, smell and absorb the essence of our unique identity.”


The Interiors

“You'll discover thousands of terracotta matkas hanging from the ceiling - a symbolic ode to my Sindhi roots, hundreds of elevations to layer clothes as pieces of art rather than just garments. A centre installation hanging with a boat atop with jewels and precious accessories. It's a much more wholesome variant in comparison to all of our spaces before.”


Nostalgic Tales

Torani’s creations endlessly draw inspiration from music, culture, stories and cinema translating these art forms into wearable looks. “Gulzar saab's iconic poetry from 'dil dhoondta hai' and 'ek wo din bhi the' have haunted and evoked the feeling of love, pain and solitude within me at different stages” says Karan. “It started a personal love affair with Urdu poetry for me which has only grown ever since. It became the path on which I'd set the framework of my design's language and often seek words that would explain my feelings when I couldn't.”

There is truly something immeasurable about clothes with a story that make them precious and timeless. If you are a bride who is all about nostalgia, visit the store to become part of the story. 


For more information, visit:
Torani
www.Torani.in
Instagram: @ToraniOfficial